From pet food to lip balm...

Our experienced team has provided PR for different clients across a range of industry sectors, from pet food to lip balm and from washing machines to soft drinks.

Here are just a few examples of our experience:

  • The London Pet Show
  • Sharwoods
  • Cow & Gate
  • Premier Foods
  • JP Legal
  • Mother's Union
London Pet Show Olympia

The London Pet Show

New show launch

Objective: To generate interest in the first ever London Pet Show and generate ticket sales.

The key question about any campaign is: did it increase sales or drive footfall? Our PR campaign generated 13,640 visitors to the first ever London Pet Show, exceeding targets. A relentless PR drive featured show-jumping rabbits as well as a new US phenomenon: 'cat agility' and Britain's largest lizard, previewed on The One Show, BBC Radio London (three times), plus numerous national press and magazines, including the number 1 slot in Time Out's 'Top 5 Things to Do This Weekend'.

Joanna Lumley


Mango Chutney

Objective: To celebrate the 120th anniversary of Sharwood's Mango Chutney, boosting sales of its new Kashmiri Chilli Chutney.

A pairing of two British icons: Joanna Lumley and Sharwood's Mango Chutney, with a charity donation to the Gurkha Foundation on every jar sold, were the magic ingredients in a PR blitz to celebrate the 120th anniversary of Britain's favourite chutney. The campaign secured 5 TV pieces, coverage on 900 websites and 60,000 tweets within 45 minutes of a launch event at Harvey Nichols. Features were also achieved in national dailies, magazines and the food press.

Cow & Gate's Big Iron Count Campaign

Cow & Gate

Cow & Gate's Big Iron Count Campaign

Objective: To raise awareness of Cow & Gate's Growing Up Milk based on the need for toddlers to get adequate iron in their diet.

The power of social media was harnessed to support Cow & Gate's Big Iron Count campaign focussing on iron shortage in toddler diets. This was achieved via an engaging webcast featuring footballer's wife Sheree Murphy, plus nutritionist Fiona Wilcock with a group of real mums, discussing the challenges of toddler feeding. It generated a ROI of 20:1.

Joanna Lumley

Premier Foods

Great Little Ideas

Objective: To gain coverage for the launch of Great Little Ideas – simple, inspiring recipes ideas using Premier Foods brands.

No stone was left unturned for the launch of Great Little Ideas - Premier Foods' new brand of recipe ideas using its 16 store cupboard favourite brands, such as Mr Kipling and Branston. The campaign included a journalist tasting event, TV ad previews featuring actress Lynda Bellingham's return to Oxo, celebrity interviews with OK, the Express, Daily Mirror and the Daily Star, plus a Xmas campaign with mumsnet, generating a total coverage reach of 181 million.

JP Leal Services

JP Legal

Mediations Drive

Objective: To increase JP Legal's mediation business

The ability to act quickly and surf the news agenda was put into practice for mediation firm JP Legal. We devised a marketing strategy for the company and developed creative ideas, working under very tight time constraints. April 6th saw the introduction of a new law requiring all couples divorcing or separating to go through mediation before they go to court. We exploited this news hook, translating legal terminology into everyday language in our cost effective publicity campaign. MD Paula Rhone-Adrien was interviewed on national and regional radio and a three month promotion was negotiated by PR When You Need It with Surrey Life. The result: a dramatic increase in the number of mediations handled by the company.

Mother's Union 'Labelled for Life' Booklet

Mother's Union

Objective: to launch Mother's Union 'Labelled for Life' Booklet

This new booklet, designed to help parents resist commercial pressures on their family, was put under the media spotlight over the Christmas period via headline grabbing tactics including a survey showing how parents feel Christmas is too commercialised, case studies of families feeling pressure at Christmas and advice from Mother's Union. The campaign culminated in the Mother's Union call for parents to 'ban the Christmas List'. Widespread national media coverage included an extended interview on BBC Breakfast and 30 radio station interviews. Total campaign OTS was 70 million.